generally you'll want to use web services (either as the server or as the client/consumer) if:
1) you want to access services outside your application (e.g. access a list of public holidays, or exchange rates) -- you'll be using web services as a consumer
2) you want to enable other entities/apps to access your application (e.g. you want to expose an API allowing other apps to authenticate to your user store, or to get a list of employees for a given department, etc.) -- you'll be the server then
other than that, don't